Tuesday, December 29, 2009

Washington Word

Apparently they've realized the error in the UNPRECEDENTED use of the word unprecedented, and have gone searching for a new buzzword. The new word is [whispers]: Pivot.

"Hard" pivot seems to be popular, with "a very hard pivot" thrown into the mix.

Most recent sighting:

Senior U.S. officials said the Obama administration recognizes that it is now at a "pivot point" in its strategy toward Tehran.

You see here they varied from the "hard pivot" to "pivot point." It's genius!

I'm wondering though ... the idea of "pivot" is that you haven't really moved, you're just just swiveling from a fixed point. That works, I suppose, with the "pivot" from health care to jobs, but how does that work with Iran?

I'm thinking that the Senior U.S. official meant "pivotal."

of crucial importance in relation to the development or success of something else .

Pivot pivot pivot.

Let's all try to use it in a sentence today.